Craft Beer China Conference & Exhibition
Craft Beer China Conference & Exhibition (CBCE ) is co-organized by NürnbergMesse China, The Beer Link, and the China Light Industry Machinery Association. Positioned like this, CBCE is an international event for the craft beer industry and leading in Asia.
CBCE will organize several outstanding, high-level and deeply focused seminars. At these seminars, foreign industry associations and top media will introduce the status quo of their home-based industry and experiences from abroad while revealing the trends of the Chinese craft beer industry in the future. Craft beer experts will share the latest raw material treatment and brewing technologies with the audience, founders of domestic and foreign well-known breweries will provide insights into their operating experience of breweries and brand management methods. Domestic well-established distributors and well-known e-commerce platforms will discuss marketing channels of craft beer and new retail models, and experts from the cold chain and logistics industry will give ideas how to solve the main problems of the industry and provide solutions of storage and logistics. Last but not least, well-known investment institutions will be invited, so local craft beer projects can have the opportunity to get interesting investment contacts.
Already at CBCE the visitors and delegates experienced several accompanying programs such as the craft beer community and forum, beer tastings, the wisdom wall, technical consulting, new products launched, the competition of the Chinese Craft Beer Star Award & the Chinese Craft Beer Popularity Award. Besides that, CBCE will newly launch more activities to bring visitors an even more exciting experience.
Professional visitors and delegates of CBCE will be domestic and foreign beer makers, beer tasters, professionals from the catering industry, senior executives of large beer enterprises, professionals from medium-sized and small breweries, manufacturers, distributors, agents, and retailers. On top of that CBCE is awaiting official authorities, beer associations/chambers of commerce from various countries, provinces, and cities, experts and scholars of food specialties from colleges and research institutes, investment institutions, industrial designers, brand planners and of course domestic as well as foreign media.
CBCE will organize several outstanding, high-level and authoritative seminars. At these seminars, foreign industry associations and top media will introduce the status quo of their home-based industry and experiences from abroad while revealing the trends of the Chinese craft beer industry in the future. Craft beer experts will share the latest brewing technologies to the audience, founders of domestic and foreign well-known breweries will provide insights into their operating experience of breweries and brand management methods.
Reasons for Exhibiting
Professionals and key opinion leaders of craft brewing businesses from all over the world get together, to discuss raw and processed craft beer materials, brewing equipment, the latest technology, and market trends.
We provide opportunities to present your company and showcase your products and technologies to the whole industry. It’s a marketplace to create a deep exchange and interactions with industry leaders and best practices.
The whole world’s opinions are mixed together in a discussion about the industry’s hot topics and development trends.
Obtain first-hand knowledge of customers, competitors, and suppliers about the latest market trends.