China (Shenzhen) Cross Border E-Commerce Fair 2027

From August 18, 2027 until August 20, 2027
(Please double-check the dates and location on the organizer below before attending.)

China (Shenzhen) Cross Border E-Commerce Fair (CCBEC)

Organized with Messe Frankfurt, the China (Shenzhen) Cross Border E-Commerce Fair (CCBEC) is a major trade platform for the cross-border e-commerce ecosystem, held in spring and autumn editions in Shenzhen.

2027 edition

The official Messe Frankfurt site confirms 18–20 August 2027 at the Shenzhen World Exhibition & Convention Center (Bao’an), Shenzhen, China. Opening hours are 9:30–17:30 daily (last day closes 16:30).

Scope and format

The fair combines an offline exhibition, online matching, and year-round activities (CCBEC 365, awards, industry-belt visits, and regional roadshows). Product coverage spans beauty and personal care, home and building materials, consumer electronics, fashion, food and beverages, household goods, medical care, pet supplies, sporting goods, toys, and related categories.

Exhibition footprint

The 2027 edition is planned across halls 9, 10, 11, and 12, with an estimated 80,000 sqm gross exhibition space and about 1,500 exhibitors (figures per official fair facts).


Register for entry or booths

Please register at the organizer website of China (Shenzhen) Cross Border E-Commerce Fair

Venue Map and Hotels Around

Shenzhen - Shenzhen World Exhibition & Convention Center (Baoan), Guangdong, China