Soft Wave 2026

Event Overview

The 2026 Korea Software Expo (SoftWave) is a premier B2B exhibition focused on AI and software-driven digital transformation. Since its launch in 2016, it has grown into the nation’s leading platform where technology showcases translate into concrete business collaborations.

Main Exhibit Categories

Category	Description
AI & SW Conversion Acceleration Platform	Showcases AI and software solutions that enable rapid digital‑transformation for enterprises across sectors.
Cross‑Industry Hub	Facilitates connections between traditionally separate industries, promoting convergence and the spread of innovative technologies.
Business Connection (B2B Marketplace)	Dedicated space for matchmaking between vendors, buyers, and investors, driving tangible business outcomes.
C‑Level Inner Circle Meetup	Exclusive sessions for senior executives to discuss strategic trends, partnership opportunities, and investment insights.
Domestic Buyer VIP Group Tour	Curated tours for high‑value Korean buyers to visit selected booths and explore partnership potentials.
Overseas Buyer Export Consultation	One‑on‑one export counseling for foreign buyers seeking Korean AI/SW technologies.
SoftWave Summit & Sub‑Events	Keynote speeches, panel discussions, and networking activities that complement the exhibition floor.

Key Features & Services

• Early‑bird booth discount (valid until May 15, 2026).
• Online pre‑registration for visitors and exhibitors.
• Digital booth layout and company directory for easy navigation.
• Official promotional videos and on‑site sketches for media coverage.
• Comprehensive privacy policy ensuring data protection for all participants.

Target Audience

Technology providers, software developers, AI innovators, industry buyers, investors, and senior decision‑makers seeking to accelerate digital transformation and forge cross‑industry collaborations.

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Register for entry or booths

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Venue Map and Hotels Around

Seoul - COEX Convention Center, Seoul, Korea