ABRIN - Latin America's Largest Toy Fair 2027
ABRIN - Latin America's Largest Toy Fair
ABRIN is the leading meeting point of the toy industry in Latin America, organized by Francal Feiras. It opens the sector's commercial calendar each year, connecting manufacturers, distributors and retailers in one business environment.
Next edition: 4-7 April 2027 at Expo Center Norte, Sao Paulo, Brazil.
Scale: More than 20,000 visitors, 175+ exhibiting brands and 34,000 sqm of business area at the 2026 edition, with over 1,500 product launches and 200 exhibiting brands expected.
Attractions: Abrin Cast (live interviews from the exhibition floor), Abrin Talks (conference programme on innovation and market trends), Game Show (hands-on demonstration of participating brands' games for retail sales teams), Rota Abrin Trends (guided route highlighting launches, trends and innovations) and the Exclusive Business Hub for C-level meetings.
Visitor profile: Toy retailers, stationery and gift shops, large retail chains, supermarkets and marketplaces, plus LATAM distributors and importers. The fair is held annually in April and is a trade-only event with advance accreditation.
Register for entry or booths
Venue Map and Hotels Around
Sao Paulo - Expo Center Norte, São Paulo, Brazil