Social in the City 2027
Social in the City (SitC), formerly Summer in the City, is the United Kingdom's long-running celebration of online video and social media communities spanning YouTube, Twitch, TikTok, Instagram, and more. Malo Events operates SitC in partnership with MegaCon Live; the legacy domain sitc-event.co.uk redirects to the MegaCon Live site.
The next London edition runs 23–24 January 2027 at ExCeL London. Official MegaCon Live London pages list show hours as Saturday 9am–6pm and Sunday 10am–5pm. Programming includes live performances, discussion panels, Q&As, creator meet-and-greets, and dedicated SitC / TokFest creator zones inside the wider MegaCon Live show floor.
Tickets and guest announcements are published on megaconlive.com/london; follow MegaCon Live and @sitc social channels for creator lineup updates ahead of the show.
Register for entry or booths
Venue Map and Hotels Around
London - ExCeL London, England, United Kingdom