Busan International Shoe & Fashion Show (PFB) 2026
PFB (Passion & Fashion Busan) is the Busan International Shoe & Fashion Show, Korea's dedicated trade fair for footwear, textiles, fashion accessories and functional materials. The 2026 edition runs for three days, 29-31 October 2026, in Hall 2 of BEXCO Exhibition Center 1 in Busan, with a projected 360 companies and 380 booths.
Hosted by Busan Metropolitan City and organized by the Busan Techno Park Footwear & Fashion Promotion Center together with the Busan Textile & Fashion Industries Association and the Busan Fashion Textile Business Cooperative, the show is supported by the Ministry of Trade, Industry and Energy and the Korea Footwear Industry Association.
The programme combines B2B and B2C content: the AI - AX Fashion Tech Pavilion, the Global Business Fair with buyer matching, the PFB Conference and trend seminars, the 2026 PFB Awards, plus visitor zones such as Busan Sports Festa, B-Style (K-beauty and virtual fitting) and the Proper Gait running and walking experience. Admission is free for pre-registered visitors, and the venue is served by Busan Metro Line 2 (BEXCO station).