Franchising Fair - Sao Paulo 2026
The ABF Franchising Expo 2026, the world’s largest franchise fair, runs from 24‑27 June at Expo Center Norte in São Paulo. The 33rd edition gathers 420 exhibitor brands—including 115 first‑time participants—covering a broad spectrum of franchise categories such as food & beverage, retail, services, education, health & wellness, and technology. The event targets entrepreneurs, investors, and business executives seeking to explore franchise models, secure partnerships, and expand investments. Highlights include the Arena of Knowledge with expert panels on entrepreneurship, franchising trends, and sustainable business practices, plus extensive networking zones, interactive experiences, and a sustainability focus using 100 % renewable electricity. Over 60,000 visitors are expected, with daily sessions from 13:00‑21:00 (Wed‑Fri) and a shorter Saturday schedule. The expo offers a platform for brand exposure, market insights, and strategic connections within Brazil’s rapidly growing franchise sector.
Register for entry or booths
Venue Map and Hotels Around
São Paulo - Central Plaza Shopping, State of São Paulo, Brazil