Japan Selection 2027
JAPAN SELECTION 2027 Overview
An experiential B2B trade fair designed to expand Japanese exports through an "All Japan" initiative. Focusing on "Cool Japan," the event allows buyers to experience products, verify wholesale conditions, and complete purchases on-site.
Main Exhibits and Categories
- Food & Beverage: Processed foods, marine products, livestock products, agricultural products, Japanese sake and beverages.
- Food Service & Equipment: Restaurant franchises, cooking utensils, food machinery, tableware, and sake vessels.
- Cool Japan & Lifestyle: Traditional crafts, stationery, character content, Nishikigoi (koi carp), cosmetics, and commercial travel.
Exhibitor Benefits
Exhibitors receive support for logistics and local sales permits, making overseas expansion accessible. The event facilitates high-accuracy negotiations through tasting and experiential offerings, enabling direct on-site sales while attracting influential buyers, including major Thai conglomerates.
Why Thailand?
Thailand serves as a strategic Southeast Asian hub with a strong pro-Japanese culture. The presence of top-down conglomerate enterprises accelerates business decisions. Thailand ranks 7th globally for Japanese agricultural and fishery product exports, offering an optimal environment driven by high demand.
Event Track Record (2026 Data)
| Total Buyers | ~1,127 |
| Buyer Companies | ~615 |
| Avg. Negotiations/Company | 15 |
| Buyer Satisfaction | 98% |