Toy & Edu China / Licensing China - Shenzhen International Toy & Education Fair 2027
The 38th Shenzhen International Toy Hobby Fair (Toy Hobby China) runs 9‑11 April 2026 at Shenzhen World Exhibition Convention Center, alongside Baby Stroller China and Licensing China. The event spans 130,000 sqm, featuring 1,453 exhibitors from 8 regions, 2,100+ brands and over 72,000 trade visitors. The flagship Trendy Toy Zone showcases collectible items for ages 14+, including blind boxes, garage‑kit figures, ball‑jointed and cotton dolls, as well as crossover products such as building blocks, plush toys, alloy car models and remote‑control vehicles. A new AI Smart Toy Zone is slated for next year, reflecting rapid growth in tech‑enabled play. The fair also highlights baby‑stroller innovations and licensed merchandise from major IPs. Free hotel offers and VIP services are available for overseas visitors.
Register for entry or booths
Venue Map and Hotels Around
Shenzhen - Shenzhen World Exhibition & Convention Center, Guangdong, China