China (Shenzhen) Cross Border E-Commerce Fair 2027
The China (Shenzhen) Cross Border E-Commerce Fair (CCBEC), co-organised by Messe Frankfurt (Shenzhen) Co Ltd, China Merchants Exhibition Management (Shenzhen) Co Ltd, Shenzhen OCT Exhibition & Convention Management Co Ltd, and Beijing Talent International Exhibition Co Ltd, brings together cross-border e-commerce sellers, platforms, logistics providers, and global suppliers.
The next confirmed edition runs 18–20 August 2027, 09:30–17:30 daily (last day closes 16:30), at the Shenzhen World Exhibition & Convention Center in Bao'an, Shenzhen, Guangdong, China (No. 1 Zhancheng Road, Fuhai Street). The fair combines an on-site exhibition with year-round CCBEC 365 online matchmaking and forums, plus awards and industry-belt promotion activities.
Product sectors span household consumer goods, beauty and personal care, consumer electronics, fashion and accessories, food and beverages, toys and collectibles, cross-border logistics, print-on-demand technologies, and related services. Major platforms and service partners regularly exhibit alongside manufacturing suppliers from the Pearl River Delta and Greater Bay Area.
Register for entry or booths
Venue Map and Hotels Around
Shenzhen - Shenzhen World Exhibition & Convention Center, Guangdong, China