Licensing Expo Shanghai 2026
The Licensing Expo Shanghai, organized by Informa Markets, runs from 15‑17 July 2026 in Shanghai. It brings together IP owners, licensors and agents across a broad range of categories such as animation, film, TV, gaming, toys, fashion, consumer products, and lifestyle brands. The exhibition features a large exhibitor floor where companies showcase licensed merchandise, brand collaborations, and new product concepts. Co‑located events include the China Licensing Awards, a Character/Properties Parade, the China Licensing Conference, an Industry Seminar, and an IP Bank, providing networking, award recognition, and educational sessions. The show offers matchmaking services, visitor badges, and a download centre for exhibitor handbooks. It targets buyers, retailers, brand managers, and media professionals seeking licensing opportunities in the Chinese market.
Register for entry or booths
Venue Map and Hotels Around
Shanghai - National Convention & Exhibition Center, Shanghai, China