Promote an innovative fair, which portrays the current consumer and the market conceptually and commercially. This was the thought that motivated businesswoman Vera Masi, director of B8 EVENTOS and creator of BIJOIAS, to structure what would become the largest business fair in the country in the segment of jewelry, accessories, silver and steel jewelry, veneers and semi-jewels.
Held four times a year, with editions always close to important retail dates, BIJOIAS presents national and international buyers with the news of around 200 exhibitors, including renowned designers and traditional industry names. Since its inception in 1990, it has adopted the prompt delivery system and rethought the timing of launches to meet the immediate wishes of the consumer - even before hearing about the expression “see now, buy now”.
Because it is aimed exclusively at retailers, resellers, wholesalers, distributors, and professionals in the sector, BIJOIAS has always been focused on fostering new businesses, in addition to boosting the promotion of rising manufacturers. There are 4 thousand meters of fair divided between two floors, with the 4th floor focusing on jewelry and accessories and the 5th-floor silver jewelry, clad jewelry and semi-jewelry.
With each edition, BIJOIAS installs an exhibition at the Fashion Space, right at the entrance of the fair, with a refined selection of pieces from the exhibitors, which functions as a true showcase of trends that are seen by more than 8,000 buyers and disseminated widely by the press in various digital and print media.