Beauty Fair 2027

Beauty Fair Sao Paulo 2027
From September 04, 2027 until September 07, 2027
+39 02 796420
(Please double-check the dates and location on the organizer below before attending.)

Beauty Fair

Beauty Fair is the largest professional beauty event in the Americas, connecting professionals, brands and trends that shape the beauty market. The 21st edition runs from 4 to 7 September 2027 at Expo Center Norte, São Paulo, using all pavilions of the venue.

Event profile

  • 4 days of exhibition (Saturday to Tuesday)
  • 2,000+ brands and 500+ exhibitors
  • 200,000+ visitors
  • Sectorised areas: Professional, Esthetics, Business, Perfumes, Retail, International and Packaging
  • Concurrent congresses and courses (Hair Congress, Advanced Aesthetics Congress, Brow Design Congress and others)

Opening hours

  • 4 September (Saturday): 12:00–20:00
  • 5–7 September (Sunday to Tuesday): 10:00–20:00

Free accreditation is available for verified beauty professionals until 28 August 2027, subject to proof of activity and availability. Venue address: Rua José Bernardo Pinto 333, Vila Guilherme, São Paulo, SP, CEP 02055-000.


Register for entry or booths

Please register at the organizer website of Beauty Fair

Venue Map and Hotels Around

Sao Paulo - Expo Center Norte, São Paulo, Brazil