Home - Merchandise World 2027
Merchandise World — 20–21 January 2027
Merchandise World is the UK’s largest promotional merchandise trade exhibition, jointly owned by Sourcing City and the British Promotional Merchandise Association (BPMA). The next New Year edition is Wednesday 20 and Thursday 21 January 2027 at CBS Arena, Judds Lane, Coventry CV6 6GE.
The two-day show is exclusively for professional promotional merchandise distributors (UK, Ireland, Europe and further afield). Manufacturers and wholesalers from the UK and EU present new ranges, environmentally friendly products, and best-selling lines. On the first evening the BPMA Awards Gala Dinner is held, with around 500 members of the trade in attendance.
Opening hours
- Wednesday 20 January: free breakfast 08:00–10:00; show hall 09:00–17:00
- Thursday 21 January: free breakfast 08:00–10:00; show hall 09:00–15:30
Getting there
Free shuttle bus to and from Coventry Train Station every 30 minutes (Wed 08:00–17:30 / Thu 08:00–16:00). Airport transfers from Birmingham International by prior arrangement. Car parking at the arena is free with promo code MW2027.
Registration
Invitation-only for professional distributor companies. Register at visitor registration, or send bulk team lists to [email protected]. Distributors typically need a promotional-merchandise website, three trade references, and turnover over £100k. Non-exhibiting suppliers are not admitted.
Contact
Ella Long & Liz Newton — [email protected] — +44 1252 224191
Merchandise World, The Hub, Fowler Avenue, Farnborough, GU14 7JP
The organiser also holds Sustainable Merchandise World on Wednesday 23 September 2026 at Arena MK, Milton Keynes (trade distributors plus invited clients). That September edition is a separate show from this January event.
Register for entry or booths
Venue Map and Hotels Around
Coventry - CBS Arena, England, United Kingdom