Horizont Advertising Effectiveness Summit 2024
HORIZONT Werbewirkungsgipfel in Frankfurt | Übersicht
HORIZONT Advertising Impact Summit 2024. This was the HORIZONT Advertising Impact Summit. Partners & Exhibitors in 2024. HORIZONT - THE REAL IMPACT Press release: The winner of the HORIZONT Advertising Impact Award, "THE REAL" has been selected. Your contact persons.
This is the annual meeting of advertisers, agencies and marketers!
The Goethe University Frankfurt am Main Westend Campus will be open on September 24th and 25th 2024.
Event planning&analysis Insights, the annual conference for (company) marketing research, is also held at the same date. You can attend both events with your ticket and you will be able to expand your network by meeting participants from market research companies and institutes.
Focus of the Congress is on future paths in Market Research, success opportunities and best case studies from different industries. The congress will include keynotes, discussions and lectures on current industry topics. There will also be a short impulse and a startup round.
What initiative is advancing advertising effectiveness in Germany today?
The HORIZONT Advertising Impact Summit included the "The real Impact 2022 Award Ceremony" for the first time. The best study (initiative) in Germany that contributed to the most knowledge gain in measuring or interpreting advertising effectiveness was awarded by a well-known jury.
Today, more data is available to collect. How can they be used to measure and interpret advertising effectiveness? Anyone investing in advertising is interested to know if the expensive advertising measures are reaching the intended target audience and contributing to the desired communication goals (such as brand recognition, image, sales, and leads). Advertising effectiveness research can provide marketing with valuable insights. This will allow for better design of campaigns that have optimal advertising impact.
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Venue Map and Hotels Around
Frankfurt - Frankfurt Fair, Hesse, Germany Frankfurt - Frankfurt Fair, Hesse, Germany
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