Beautyworld Riyadh 2027
Beautyworld Riyadh is the Kingdom’s leading trade fair for beauty products, hair, fragrance and wellbeing, organised by Messe Frankfurt Saudi Arabia. The next confirmed edition runs 21–23 June 2027 at Riyadh Front Exhibition and Conference Center in Riyadh.
Messe Frankfurt Saudi Arabia announced in April 2026 that the edition previously planned for 18–20 May 2026 was rescheduled; the show returns in 2027 at Riyadh Front. The 6th edition is presented as the largest and most international to date, bringing together brands, manufacturers, distributors, retailers, salon operators and wholesalers from across Saudi Arabia and abroad.
Six dedicated product sectors span cosmetics and skincare; fragrance; hair, frizzies and barbering; wellness, spa and fitness; packaging and raw materials; and innovation and new technologies. Trade professionals aged 18 and over. Building on editions that have attracted hundreds of exhibitors and tens of thousands of visitors from dozens of countries, the fair supports partnerships and sourcing across Saudi Arabia’s fast-growing beauty market.
Register for entry or booths
Venue Map and Hotels Around
Riyadh - Riyadh Front Exhibition and Conference Center, Riyadh Region, Saudi Arabia