Country House Business Innovation 2026
The Land Leisure Tourism Show, held 4‑5 November 2026 at the NEC Birmingham, is the UK’s premier event for tourism innovation, bringing together holiday parks, family attractions, hospitality providers and rural businesses. Over 400 exhibitors showcase products and services across four key sectors: Holiday Parks & Resorts, Family Attractions, Hospitality Hub, and Farm Business Innovation. Notable stand categories include lighting, renewable energy, water solutions, interactive games, self‑storage, hot tubs, and agricultural diversification tools. The show features 45 expert‑led sessions, a speaker programme with industry leaders, and networking opportunities for over 11,000 pre‑registered attendees. It serves as a platform for businesses to discover new ideas, drive growth, and explore diversification in tourism and agriculture.