VAC 2026
From
October 09, 2026
until
October 09, 2026
(Please double-check the dates and location on the organizer below before attending.)
Categories: Corporate Services, Tourism Industry
Conference Overview
The 2026 Visitor Attractions Conference (VAC) will be held on 9 October at the Queen Elizabeth II Conference Centre, Westminster, London. Over 5,000 attraction professionals have attended VAC since its inception in 2004, making it the UK’s premier networking and learning event for museums, theme parks, historic sites, zoos, science centres and related venues. Delegates will gain insight into the latest market research, hear success stories, and explore practical solutions for sustainability, staffing, technology and revenue growth in 2026 and beyond.
Main Exhibition Categories
| Category | Key Focus |
|---|---|
| Market Insights & Trends | Emerging visitor behaviours, growth markets and post‑pandemic recovery. |
| Operations & Cost Management | Strategies for handling operational cost crises and staffing shortages. |
| Sustainable Transport | Eco‑friendly access solutions for attractions. |
| Overseas/Inbound Market | Attracting international visitors and leveraging tourism bodies (VisitEngland, VisitBritain). |
| Attraction Innovation | New rides, immersive experiences and technology‑driven exhibits. |
| Talking Tech & Digital Marketing | Social media, data analytics, and digital communication best practice. |
| Visitor Communications | Enhancing guest experience through messaging and signage. |
| Legislation & Policy | Latest tourism regulations and compliance requirements. |
| Revenue & Monetisation | Pricing models, retail excellence and “Big Interview” with leading attractions. |
| Inclusivity & Crisis Management | Building resilient, accessible attractions and handling emergencies. |
Why Attend?
- Discover best‑practice management and marketing techniques.
- Learn new customer‑service approaches for challenging times.
- Network with industry peers, speakers and leading suppliers.
- Explore cutting‑edge technology, social media and digital trends.
- Gain inspiration from award‑winning attractions and success stories.
- Get actionable insights on sustainability, staffing and revenue growth.
Register for entry or booths
Please register at the organizer website of VAC
Venue Map and Hotels Around
London - QEII Centre, England, UK