Iberflora 2024
“En Iberflora se genera mucha información para analizar los mercados y las tendencias”
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Framusa, a leading international company in the production and sale of outdoor stone products such as fountains, figures, and flower pots, is a major player on the global market. The company, which sells its products in over 20 countries, is going to participate at the next Iberflora. Agustin González, its manager, was our interviewee.
Framusa, with its 15-year history and as a benchmark on the international market has a great understanding of how this product type has evolved... What trends have been seen in the last few years in terms of materials and designs.
Products with minimalist lines and straight, elegant lines can be used to not only decorate but also separate environments or spaces. In terms of materials, we're talking about durable and long-lasting ones like stone in lighter colors, such as beige, white or sand. This creates a very natural, bright environment. I'm seeing a move towards more classic, older models in these times of technology and futurism. To give the home a familiar feel, products that appeal to memories and nostalgia are a good choice.
What's the latest in the Framusa catalogue?
Artificial stone planters and large flower pots with an innovative and unique lighting system. Our flower pots are unique and sculptural thanks to the effects of LED lighting on their reliefs and textures. To be able personalize environments, we created a collection of decorative arts with special value. I'm talking about sculptures that can be used to create unique museum spaces. Sculptures that are both modern and classic, and can be decorated to suit any taste. Each sculpture has its own identifying seal, and all are subject to copyright.
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Valencia - Feria Valencia, Valencian Community, Spain Valencia - Feria Valencia, Valencian Community, Spain
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