Beijing International Outdoor Products and Camping Exhibition 2024
ISPO Beijing 2024: China's outdoor revolution
ISPO Beijing - A country that wants to go outside! Overview of Insights: A country in motion. Sports trends in China by 2024 Confidence in the creative process. Upwards and onwards. Why ISPO Beijing 2020 is important for outdoor and sports brands? What has changed in the Chinese public's attitude towards outdoor and sports activities? What are the sports trends that will be observed in China by 2024? What are the most important factors for Chinese consumers to consider when buying sports equipment?
Image credit:Louisa Smith Image credit:Louisa SmithSports Business/01/19/2024ISPO Beijing - A country wants to go outside! Image credit:Louisa Smith Image credit:Louisa SmithSports Business/01/19/2024ISPO Beijing: A country wants to get outside! This feature can only be used if you give your consent. Please read the details and accept the service to enable rating function.More informationAcceptRate BookmarkShareFrom the Great Wall to the Great Outdoors: ISPO Beijing 2024 has finally proven that the whole of China is hot for camping, vanlife and outdoor adventures. This presents opportunities for both Western and Chinese sports and outdoor brands. Author: Louisa Smith More about the topicSports Business Sports Business Impact Revolution at changeNOW Sports Business Cannabidiol legalization: green-gold or pothead epidemic? Urban Culture How video storytelling can benefit brands. All about SportsBusinessOverview of Insights - A country in motionSports trends for China 2024Good FoundationsThe welcome outdoorsCreative self-confidenceOnwards and upwardsOutdoor sport builds confidence. The summiteer is confident and proud. The new generation of Chinese brands will be showcased at ISPO Beijing in 2024. The Chinese market continues to produce new brands with its creative confidence, partly paired up with ingredient brands. Meanwhile, the sports and outdoors sector continues to grow. The show offers activities such as climbing walls and pickle-ball courts. There is an emerging community spirit in the business. It is crucial to take a new approach when addressing the China market. China is not a market that is open to all brands from abroad. It is now ready to compete with any brand in terms of design and appeal. Louisa Smith, a textile and fashion expert who is internationally recognized. She is a highly sought after expert in the textile and fashion industry, as well as in the outdoor and sports sector. She is also a member of the ISPO Textrends Award jury and she presents these awards once a year, at ISPO Munich. Louisa is also a supporter of the ISPO Award tea.
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Beijing - China International Exhibition Center, Beijing, China Beijing - China International Exhibition Center, Beijing, China
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