- TopWine China 2022
TopWine China 2021 was attended by wine professionals. More than 300 international exhibitors took advantage of the chance to present themselves again live at the largest global wine gathering in Beijing. After three days of intensive work, TWC 2021 was concluded with a diverse audience of approximately 10.600 buyers from Mainland China.
After a delay of over 700 days caused by the Covid-19 pandemic, the international wine exhibition TopWine China 2020 in Beijing's China National Convention Center, CNCC, opened again on June 1, 2021. This marked the return to TopWine China's physical events.
TopWine China returned in a physical format, allowing the organizers to once again bring together wine professionals at an event that was completely focused on tastings and knowledge transfer. This allowed them to network with a captive audience that we all have sorely missed.
Our goal is to help you find long-lasting customers and establish face-to-face relationships with them that will keep your company ahead of the rest in China. Live events are the best way to fulfill multiple business functions in a short period of time, efficiently and economically.
Present your wines to a high-quality audience. TWC brings together more wine experts than any other event in Beijing.
China's wine consumption varies greatly depending on the age of the consumer. This data can be divided into three groups, which would allow wine producers to target specific customers to market their products.
The only international wine Exhibition in Beijing
Use TopWine China as a gateway for expanding your market in this huge country. Get a better understanding of the evolution of wine consumption in China and provide your winery with a great opportunity to get before thousands of Chinese decision makers.
Your gateway to the emerging wine market of China
TopWine China provides a gateway to the global wine industry to penetrate the Chinese market and help it to gain a wider exposure etc.
TopWine China celebrates its 10th Anniversary in all four halls of the China National Convention Centre
TopWine China celebrates its 10th Anniversary in all four halls of the China National Convention Centre with a line-up of international wines second to none. As always the show will be exclusively devoted to wine professionals and will be entirely focused on making business.
Being the only international wine exhibition in Beijing
Being the only international wine exhibition in Beijing, the organisers predict an increase of at least 20% of the number of visitors compared to 2018. The demand for high-quality wines is constantly growing in Beijing and the north of China. Resulting in more trade visitors eager to source new wines, and consumers who want to develop their wine knowledge by attending workshops and masterclasses.
The size of the Chinese wine market is notably large
The size of the Chinese wine market is notably large, making the benefits of entering China’s wine market undeniable. According to the latest China wine market statistics, the country is expected to generate US$24,022 million in 2018. Analysts expect the figure
to grow by 5.0% every year.
One of the most successful industries to succeed in China is of course food and beverages
One of the most successful industries to succeed in China is of course food and beverages, and wine is a particularly successful example. Wine professionals certainly understand the value of the Chinese market. In fact, the industry as a whole has been growing. According to the latest report, the global wine market will reach $402 million by 2022. While global markets are growing, China is the biggest contributor, and Asia is growing faster.
China's industry leaders are not the only ones getting younger and wealthier
China's industry leaders are not the only ones getting younger and wealthier. With the rapid development of China's economy, young people (20 to 30 years old) can now afford and develop the habit of drinking. They appreciate different wine varieties, grape varieties and national products through international exposure through travel abroad or information received at home. These consumers are eager to find the right product to suit their tastes, and international wine producers can make a lot of money from the rising high-end market.
TopWine China offers a top-notch supporting programme during all three days of the even
TopWine China offers a top-notch supporting programme during all three days of the event, focusing great attention to wine education. The high-level programme will again be quite extensive and diverse. The free tastings, inspiring presentations and master classes will either be organised in one of the two seminar rooms on the exhibition floor or by exhibitors at their stands.