MAREDAMARE

Maredamare 2024 – 20.21.22 July 2024 – International Beachwear Fair

The SS2025 Collection is now available. The Underbeach Journal.

The XVII International Reference Fair for Beachwear in Europe will take place from the 20th to the 22nd July 2024.

Summer 2025 will see over 200 brands presenting their collections.

Florence is home to the best brands of this sector.

In the last few years, the commitment shown to become an international event led to the vertical growth of some of the biggest brands in beachwear, swimwear kaftans and accessories. Also, the space of 11.000 sqm has been used to display the best underwear, homewear, accessories and other products. The trade Fair displays 200 brands in each edition, from the high-end and mid-range segment. It is the only Italian Salon for beachwear in Europe.

The trade fair Maredamare is now recognized as an international event and has established its unique identity as the only Italian fair for beachwear, underwear and accessories. Today, the fair is the place where the best buyers meet the most qualified companies. It is only through the Fair, the first of its kind in Europe, and one of the largest in the world that companies can reach the top international buyers while also being present on the Italian market.

We believe that fairs need to find a balance between being contemporary and forward-looking, beyond marketing tools. Underbeach, the only fashion event organizer to achieve the ISO 20121 certificate that ensures a virtuous attitude in all areas of the exhibition.