International Make-Up Artist Trade Show-London

IMATS - International Make-up Artists Trade Show

The International Make-Up Artist Trade Show (or IMATS) is the largest celebration of make-up artistsry in the world.

This make-up expo attracts thousands of people to display, discuss and collect the best in the industry. Beauty brands and fashion professionals offer education, tutorials, and live demonstrations.

THE WORLD’S LARGEST CELEBRATION OF MAKE-UP ARTISTRY

 The International Make-Up Artist Trade Show, or IMATS, is the world’s largest celebration of make-up artistry. Thousands of make-up artists, exhibitors and enthusiasts discuss, display and collect the best the industry has to offer. Make-up pros from fashion and film (including Oscar, BAFTA, and Saturn award winners) provide education and demonstrations at IMATS, and new products often debut there. IMATS also features a Make-up Museum and the Battle of the Brushes student make-up competitions, where international make-up students race to create winning looks.

Before IMATS, there were no trade shows specifically designed for make-up artists, although cosmetic companies had expressed a desire for such an event. In response, Emmy Award-winning make-up artist and Make-Up Artist magazine publisher Michael Key held the first IMATS in August 1997 in Los Angeles. It allowed artists to customize what they wanted to see and it offered a diverse mix of products, demonstrations, and education from industry leaders.

IMATS expanded to Europe in 2002, with the debut of IMATS London. Continuing this commitment to artists around the world, Make-Up Artist magazine acquired the Canadian Makeup Show in 2009 and launched IMATS Toronto. That same year IMATS Sydney launched, and in 2010, IMATS Vancouver, British Columbia debuted (which was previously part of CMS). Our expansion continued through 2011 to the city that never sleeps; New York has been one of our biggest beauty shows every year since. 

WHO EXHIBITS?

Companies who exhibit at IMATS desire to reach the professional make-up artists who are involved in the beauty, effects, film, TV, print or fashion make-up industries. They seek to network with both the top make-up artists in the world and the up-and-coming talent. In addition, exhibitors use our show as a marketing tool to reach the beauty enthusiast who is passionate about make-up.