The 123rd session of China Import and Export Fair (Canton Fair) 15th opened in Guangzhou.

Xu Bing, deputy director of China Foreign Trade Center, said the Chinese exhibitors optimize product structure and actively explore diversified markets. Xu Bing said that U.S. buyers have more than 10,000 consecutive sessions, is the Canton Fair's second largest source of buyers. Sino-US trade frictions have brought uncertainty to the Canton Fair, but Chinese exhibitors have been prepared to deal with them. This Canton fair, China exhibitors organized more high-tech, high value-added products exhibitors, and continuously enhance the professional level and exhibition quality, exhibitors updated rate of 5%, more on behalf of China's manufacturing advanced level of brand enterprises exhibiting. The Canton Fair will also enhance the concept of intellectual property protection and improve the prevention mechanism in various links.

As a product of China's reform and opening up, the Canton Fair has become a window, microcosm and symbol of China's opening up to the outside world. At present, it has established trade relations with 213 countries and regions around the world. Canton Fair is also a condensed history of China's foreign trade, a "barometer" and "weather vane" of China's foreign trade. Since its founding 61 years, the cumulative export turnover has exceeded 1.2 trillion US dollars, accounting for more than 50% of China's domestic and 50% of the total export volume in recent years.


        As the largest modern exhibition venue in Asia, Canton Fair complex has always taken the objective of “offering first class service to match world-class exhibition venue” as its own mission. From June, 2013, Canton Fair complex has launched “Exhibition Integral Service Solution”. It is another important measure Canton Fair complex has taken to “improve service”, following the establishment of customer service center and certification of customer service ISO9001 quality management system in 2009.It indicates that the services of Canton Fair complex will go to a new stage.

        In recent years, the demand of exhibitors has become more and more diversified and the requirement on fair venue has changed from the provision of exhibition site and facilities to diversified services. Faced with such development trend, Canton Fair complex has researched deeply to the plural demands of exhibitors and has determined the innovation thinking of “change from a purely fair venue seller and basic service provider to the provider of integral service solution” so as to meet the demand of exhibitors maximally. Based on its unique industry chain and resource advantage, it takes the lead to “offer integral service solution” and has designed custom-make exhibition service packages and to provide more value adding services.

       “Integral Exhibition Service Solution” is a complete service to help exhibitors to reach the destination at one go. It is a result that Canton Fair complex has obtained by integrating the advantageous resource of exhibition venue, hotels, advertisement, booth decoration and installation, business trip and meetings as well as the service resources of cooperative partners. The solution consists of two major parts, namely, all-around essential exhibition related services and personalized custom-make service, which will make exhibition organization easier and more convenient. On one aspect, it extends the contents of normal services from prior applying, audience inviting, promotion and merchants inviting, planning and design, booth set-up, logistics for exhibited products, security and protection, catering and accommodation, business trip, ceremony planning, and customers onsite service to the provision of complete service chain. They are classified and combined and included in “Exhibition Related Service Scheme Library” which will help exhibitors select suitable services and suppliers. It simplifies butt joining procedure and saves time and energy. On the other aspect, it solves the afterward concern of exhibitors by offering custom made services to meet personalized demands. The total service covers each stage of exhibition, prior stage, in exhibition stage, and after-exhibition stage. Specialized teams will follow up and solve the problems in the process of providing services and custom-made services to ensure service quality. It will provide the opportunity for exhibitors to enjoy one-stop and all-around intimate services!

        Customers’ satisfaction is our driving force! Canton Fair complex will, with the demand of exhibitors at the center, explore further to achieve continuous innovation. With rich hardware and software resources and high capability of providing integral service and solutions, it will create higher value for exhibitors.

                                                                                 News provider: China Foreign Trade Center (Group)