Taipei Cycle - Taipei International Cycle Show 2022
TAIPEI CYCLE attracting 33,885 visitors, including 4,932 overseas visitors and 28,953 domestic visitors. The 4-day event, organized by the Taiwan External Trade Development Council (TAITRA), was held at the Taipei World Trade Center (TWTC) Nangang Exhibition. Buyers from Mainland China (including Hong Kong) came in large numbers, followed by those from Japan, U.S., South Korea, Thailand, the Philippines, Malaysia, Germany, Singapore, and the UK.
TAITRA and the Bureau of Foreign Trade, the Ministry of Economic Affairs, jointly organized the “TAIPEI CYCLE 2018-EEN Matchmaking Meetings” for 10 buyers from 8 countries, including Romania, Spain, Germany, the Czech Republic, Austria, Italy, France, and Ireland. The Spanish company LittiumKaos Engineering representative was very pleased to find Fox Factory, a supplier of high-end shock absorbers for competitive cycling, and planned to increase the amount of purchase from USD 300,000 to USD 2 million.
Among the over 120 first-time exhibitors, the representative of Swedish company Thule indicated that “TAIPEI CYCLE is the key international show in Asia for the cycling industry. We exhibited our latest offerings and received many inquiries during the 4 days of the Show. We are pleased with the building and solidifying our brand image through the Show.” Another first-time exhibitor, Italian company Basso, also had surprisingly good results. It will definitely return, even though the two editions of the Show are only 4 months apart. Korean company VAZALAB Co, Ltd., one of the winners of the TAIPEI CYCLE d&i awards this year, has already registered for the Show next year. Its representative had visited the Show for 13 years before becoming an exhibitor and thanked TAITRA for organizing the Korean Pavilion that enhanced participating companies' overall image.
Besides, with the support of organizations such as the SwiCity Project of the Ministry of Science and Technology, Taiwan Urban Bicycle Alliance (TUBA), and VeloCity, lectures and games were held at TWTC Hall 3 to promote cycling as a culture. “E-bike Innovation Presentations” demonstrated low-carbon smart living through integrating e-bikes with the internet of things and artificial intelligence technologies. CyQlo, an exhibitor at “TAIPEI CYCLE+” at TWTC Hall 3, expressed appreciation to TAITRA for the multi-faceted effort to attract visitors.
Ms. Gina Chang, Secretary-General of Taiwan Bicycle Association, recognized that from a broad perspective, the cycling industry would further evolve to meet the demand of the unstoppable trend towards digital living. Still, the speed of such evolution would depend on the conducive regulatory environment and technical breakthroughs. TAIPEI CYCLE responded to such an industry trend through the first-ever “TAIPEI CYCLE+,” a hall dedicated to bringing a bicycle, innovation, and technology together. Exhibits and industry discussions in the Show also revealed the germination of cycling for the digital generation and the expansion of cycling as a culture.