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Belt & Road Brand Expo 2021

From November 19, 2021 09:30 until November 21, 2021 18:00
(COVID-19 Alert, We advise visitors to check event status with organizers before visiting.)

Belt & Road Brand Expo


To echo the “Belt and Road” Initiative for international cooperation, meet people’s increasing needs for a better life, and manifest the inclusive Shanghai spirit, followed by a tour exhibition, Belt & Road Brand Expo • Chongqing at Chongqing International Expo Center. With the theme of “Quality Life to Share”, this year’s expo will include more countries and regions to establish a world-class serial exhibition, presenting a variety of national specialties and folk culture.

As an economic center of China, Shanghai is well located in a key position along the “Belt and Road” route and has given birth to China’s first Free Trade Zone.  Shanghai Municipal Government issued the “Action Plan for Shanghai to Serve the ‘Belt and Road’ Initiative as a Forerunner”, which explicitly defines Shanghai’s roles and functions in implementing the “Belt and Road” Initiative. In this context, the upcoming expos to be held in Shanghai and Chongqing are dedicated to establishing an ideal platform to introduce more branded products and exotic culture into China and to provide Chinese consumers with a feast of quality living.

Belt & Road Brand Expo received strong support from nearly 200 embassies and consulates, foreign chambers of commerce and economic representative offices in Shanghai. The 3-day Expo attracted over 160 exhibitors from 28 countries and regions, covering an area of 10,000 sqm and delivering the fantastic visiting experience to nearly 20,000 visitors. During the Expo, 12 sessions of roadshows and 70 match-makings were held. Nearly 60 journalists from over 40 mainstream media delivered the live report, releasing a total of over 1400 news reports throughout the event. The attention from all sectors of the community fully reflects that the favorable policies brought by the Initiative have given strong momentum to global trade and investment, and reaffirms Shanghai’s status as a business-friendly city characterized by internationalization, rule of law and business facilitation.

With the further implementation of the “Belt and Road” Initiative, the Belt & Road Brand Expo  will bring the world even more surprises, acting as a gateway of modern Silk Road to create a comprehensive and convenient platform for more branded companies to explore China and the world market.


Product Categories:
  • Food & Beverage
  • Lifestyle
  • Tourism & Culture
  • Sport & Health
  • Investment & Trade

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